Originally Published on: SpendEdge |Media Procurement Strategies: Vision 2020
In an era marked by the burgeoning prominence of digital media and a simultaneous surge in spending, marketers find themselves at a crossroads, grappling with pivotal decisions about their media investments. The contemporary landscape demands meticulous choices on what, how, and with whom to collaborate. Media procurement emerges as a transformative strategy, introducing a programmatic approach to optimize media spend with precision.
Join the Strategic Conversation
This enlightening webinar explores groundbreaking procurement strategies tailored for media professionals, offering invaluable insights into overcoming sourcing challenges and mitigating procurement risks. Over 45 minutes, a panel of procurement experts delves into key topics essential for category managers:
Emerging Agencies in Digital Media: Is the industry trending towards increased consolidation?
Programmatic Media Buying and its Impact on Media Procurement Professionals
The Holistic Growth of Digital Media Across Regions
Participate in the conversation to gain a comprehensive understanding of the evolving media landscape. Equip yourself with the knowledge to adeptly navigate the future of media procurement.
