An overview covering the fundamentals of digital marketing, Digital marketing institute in Delhi its evolution, and its significance in the current business landscape.

This module covers website structure, design principles, content management, and basic HTML/CSS to empower students to create and manage a functional website.

Focuses on strategies to improve website visibility in search engines through organic means, covering keyword research, on-page optimization, link building, and analytics tools.

Teaches how to create, manage, and optimize paid advertising campaigns using platforms like Google Ads, Bing Ads, and others to drive targeted traffic to websites.

Explores the effective use of social media platforms for marketing purposes, including advertising, content creation, community engagement, and analytics.

Covers creating effective email campaigns, list management, segmentation, A/B testing, and automation using various email marketing tools.

Focuses on creating valuable, relevant, and consistent content to attract and retain a defined audience. This module covers content strategy, creation, and distribution.

Discusses strategies for marketing on mobile devices, including mobile-optimized websites, apps, SMS marketing, and mobile advertising.

Teaches how to use analytics tools to track, analyze, and optimize digital marketing campaigns' performance.

Understanding how to manage and monitor the online reputation of a brand or individual, addressing feedback, reviews, and crisis management.

Explores how to generate revenue through affiliate partnerships and programs.

Focuses on strategies specific to online retail, including product listing ads, shopping campaigns, and conversion optimization.

Covers methodologies to attract, engage, and delight customers through various stages of the buying journey.

Teaches the use of software and technologies to automate repetitive marketing tasks such as email marketing, social media posting, and more.

Addresses legal and ethical considerations in online marketing, including privacy, data protection, and regulations like GDPR.

These modules collectively provide students with a comprehensive understanding of the digital marketing landscape, equipping them with practical skills and theoretical knowledge to thrive in the industry. The duration and depth of these modules can vary depending on the course structure and institution offering the program. Additionally, practical hands-on experience, case studies, and projects often supplement the theoretical learning for a more holistic educational experience.