Scooting improves the metabolism, blood circulation, cardiopulmonary health, and other body functionality of kids. Kids’ scooters for different age groups are available in the market. The lightweight scooters are made up of plastics and are for small children. The scooters made up of metal are comparatively heavier in weight and are more durable. Kids’ scooters come with two, three, and four wheels. The quality of scooter experience depends upon the size of the wheels and material used for it. Piliable and softer material makes wheel more shock absorbent. Larger wheels are also good for shock absorption and better on ridding on bumpy path. The deck height is another important feature of kids’ scooter. The height of the deck impacts the stability of the scooter.
COVID-19 Scenario Analysis:
The COVID-19 outbreak has fluctuated the consumer buying behavior. On one hand it has been a growth driver for food, medical, and necessity products and on the other hand it has hampered the supply and demand for lifestyle products. COVID-19 virus spread across the world has increased the demand of kids’ scooters as parents want their kids to exercise to improve the immune system helping them to remain healthy in this scenario. However, due to lockdown, in various part of the world, supply chain and production of kids’ scooter has been hindered creating scarcity of the product in the economy. To survive in the post COVID-19 situation companies have to identify new opportunities and challenges and modify their products or change their positioning of brand accordingly to serve to the new needs or to stimulate the demand for their brands.
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Top Impacting Factors:Market Scenario Analysis, Trends, Drivers And Impact Analysis
The changes in lifestyle and increase in disposable income are the key drivers of kids’ scooter market. Rise in disposable income boosts the growth in demand for kids’ scooters. Consumer focus shifting toward healthy lifestyle in some countries such as Norway, Germany, and Switzerland also supports the growth of kids’ scooters market. In developed countries, parents are very much concerned about the obesity problem associated with kids. This worry induces them to buy scooters and cycles to ensure that daily exercise is included in the routine of their kids. Moreover, kids’ scooters are adopted by large number of kids as an alternative means of transportation for travel.
The global kids’ scooter market trends are as follows:
Increasing visibility in the retail store to flourish in the market
When it comes to buy product for children, parents rely highly on offline retail shops and stores than online stores. Much of the sales of kids scooter are done through offline distribution channel. Thus, the visibility of the brand in the offline store holds a great importance here. Therefore, companies are trying to increase the availability of their products in different sales outlets and retails. For instance, Walmart operate in china through 23 Sam’s Club stores and by the end of 2020 it planned to open 40 Sam’s Club store.
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Support from Non-government organizations and schools
Non-government organizations are encouraging school going children to exercise and to lead a healthy life. In the UK, a non-government organization, Sustrans started a campaign to spread awareness among school children about health and physical exercise. Moreover, in developed countries like the UK and Switzerland schools are encouraging kids to use scooter, cycle, or such transportation to come to school and for that they are also providing customized storage unit.
Key Benefits of the Report:
- This study presents the analytical depiction of the global kids scooter market industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global kids scooter market share.
- The current market is quantitatively analyzed to highlight the global kids scooter market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers suppliers in the market.
- The report provides a detailed global kids scooter market analysis based on competitive intensity and how the competition will take shape in coming years.
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Questions Answered in the Kids Scooter Market Research Report:
- What are the leading market players active in the kids scooter market?
- What the current trends will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
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