Starting from July 1, 2023, Google will discontinue the practice of gathering website data using Universal Analytics (UA) and instead move entirely to Google Analytics 4 (GA4). GA4 offers improved privacy controls that safeguard customer data, advanced reporting capabilities, and other new features that can provide your business with better insights into customer behaviour on your website or app. If you haven't already made the transition to GA4, it's crucial to do so soon. You can refer to our guide below to learn more about the new GA4 features and how to set it up. If you are looking for a Digital Marketing Agency in Udaipur, then don’t look anywhere else then the Go-Tech Solution as they have everything to offer that can take your business to the next level.

What’s New with Google Analytics 4

Google Analytics 4 offers a higher level of flexibility and control in website analytics tracking, along with a range of advanced features and report types. This makes it an ideal choice over Universal Analytics. Let's explore the features of GA4 in more detail. Looking for the Best IT Services in Udaipur? Contact Go-tech Solution today and take your business to the next level!

Event-Based Data: Instead of measuring sessions, Google Analytics 4 uses event-based data to track customer engagement on your website or app. In Google Analytics 4, there are four types of events that you can track to gain insights into customer behaviour on your website or app. The first type is Enhanced Measurement Events, which tracks any interactions with your content. The second type is Automatically Collected Events, which collects basic interactions such as clicking a link, loading a page, scrolling, or completing a purchase. The third type is Recommended Events, which generates a list of possible events tailored to your business goals. Lastly, Custom Events allows you to create specific events that are relevant to your goals.

Cross-Device Tracking: With the introduction of Google Analytics 4, users can now be tracked across various devices with personalized User IDs. This feature replaces the conventional cookie-based tracking system with an anonymous Google account to preserve user privacy. The ability to identify users across platforms provides a more comprehensive understanding of their journey and allows for better integration with Google Ads. By linking Google Ads to Analytics, businesses can analyze how users interact with their ads and track when they complete their desired actions. Want to take your digital marketing efforts to the next level? Partner with Go-Tech Solution, the best digital marketing agency in Europe. Contact them today to learn how they can help your business grow and succeed online.

Advanced Reporting: Google Analytics 4 provides improved report types that streamline the process of collecting and organizing significant website data. Exploration Reports allow you to use filters and segments to identify essential data and gain deeper insights into customer behaviour. Real Time Reports provide information about how users interact with your website or app in real-time. You can view data such as the number of active users, the pages they're viewing, and the events they're triggering. Life Cycle Reports enable you to track the entire customer journey, from their first interaction with your business to their final conversion, providing valuable information about the effectiveness of your marketing efforts.

Increased Customization Capabilities: GA4 offers a range of customization options to help you collect and organize data that's relevant to your business objectives. With custom dimensions and metrics, you can track data points that are specific to your business and not included in the default dimensions. Custom events enable you to specify the actions you want to track and align them with your business goals. Google Tag Manager provides the flexibility to create, track, and manage up to 300 events. Furthermore, with Google Analytics Custom Reports, you can generate reports that align with your business needs, utilizing an updated report structure to better visualize collected data.

Use of Predictive AI: GA4 leverages machine learning to provide predictive insights through its Audience Builder feature. Predictive analytics in Audience Builder enables businesses to calculate revenue predictions, purchase probability, and average churn rates. GA4 also offers anomaly detection, which helps identify any unusual activity on your website or app. By utilizing predictive analytics and anomaly detection, GA4 helps businesses better understand user behavior and conversions, allowing them to create new predictive audiences likely to complete desired actions.

How to Set Up Google Analytics 4

Create a Google Analytics 4 property: Log in to your Google Analytics account and create a new GA4 property. You can do this by clicking on "Admin," then "Create Property," and following the prompts to set up your new property.
Add GA4 code to your website or app: Once you've created your GA4 property, you'll need to add the GA4 code to your website or app. You can find the code under the "Data Streams" section of your property.
Configure data streams: After adding the code to your website or app, you'll need to configure your data streams. This involves specifying what data you want to collect and how you want to collect it.
Set up goals and conversions: Goals and conversions are actions you want your users to take on your website or app. You can set up goals and conversions in the "Admin" section of your GA4 property.
Customize reports and dashboards: Finally, you can customize your GA4 reports and dashboards to show the data that's most relevant to your business goals.

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