The latest report published by IMARC Group, titled “Maternity Innerwear Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028″ offers a comprehensive analysis of the industry, which comprises insights on maternity innerwear market share. The report also includes competitor and regional analysis, and contemporary advancements in the global market. The global maternity innerwear market is expected to exhibit a growth rate (CAGR) of 7.3% during 2023-2028.
What are maternity innerwear?
Maternity innerwear is a specialized clothing item produced for pregnant women. This includes numerous items, such as belly bands, pregnancy leggings, camisoles, maternity bras, and tuckers. It is designed to accommodate the physical changes that occur during pregnancy, including a growing belly, and provide support and comfort to the lower back and abdominal muscles. It comprises of stretchy and breathable fabrics, such as tabs, elastic, spandex, and elastane that offers extra comfort during the gestation period. It is also produced with different features to ease the baby-feeding process and provide support throughout the pregnancy term. Such features can range from side sling support and supportive cup structure to drop-down cups for feeding and padded and fully adjustable straps.
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What are the growth prospects and trends in the maternity innerwear industry?
The increasing demand for comfortable maternity innerwear is driving the global market. Moreover, the shifting preference toward fitness and yoga practices during pregnancy are creating a positive market outlook. Apart from this, ongoing advancements in fabric technology and the introduction of new styles and designs are further contributing to the market. In line with this, the rapid expansion of e-commerce platforms and increasing availability of maternity wear through various channels are impacting the market favourably. Other factors, including the growing spending on celebrity endorsements, aggressive marketing strategies and promotional campaigns, the rising popularity of social media and inflating disposable income levels of the masses, are also influencing the market.
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Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
- Adore Me Inc.
- CLOVIA
- FirstCry
- Fresh Venturz LLP
- Hennes Mauritz AB
- Hotmilk Lingerie
- Isabella Oliver
- Seraphine
- The Gap Inc.
- Triumph International and Wacoal
Maternity Innerwear Market Segmentation:
Our report has categorized the market based on region, type and distribution channel.
Breakup by Type:
- Maternity/Nursing Bras
- Camisoles
- Shapewear
- Maternity Briefs
Breakup by Distribution Channel:
- Online Stores
- Offline Stores
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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