Originally Published on: QuantzigHow we helped Retail Client Unlock Customer Activity Matching and Segment Mapping
Collaborative Endeavors with a Retail Giant: Strategically joining forces with a distinguished US retail and apparel juggernaut, celebrated for its 2500 skilled workforce and trendsetting fashion prowess.
Tackling Data Reconciliation Dilemmas: Navigating the client's challenge of harmonizing web data, CRM data, and customer segment mapping across transactions, unlocking a seamless customer experience.
Innovative Solutions for Retail Transformation: Quantzig's visionary solution introduced cutting-edge probabilistic fingerprinting models, seamlessly merging device and transactional parameters. This triggered a paradigm shift in customer segmentation, mapping, and behavior tracking, fueled by the potent combination of AWS SageMaker and Python.
Impact Unleashed:
- Achieved a remarkable 50% enhancement in customer activity matching
- Revealed concealed customer segment mapping intricacies
- Realized seamless customer mapping sans login complexities
- Attained precision in identifying diverse customer segments
- Unleashed comprehensive insights into customer behavior patterns
Client's Retail Eminence: A pivotal player in the US retail landscape, setting global standards, fortified by a robust workforce of 2500 professionals.
Triumph over Challenges: Successfully surmounting hurdles in synchronizing web data, CRM data, and customer segment mapping, paving the way for a flawless customer experience.
Strategic Solutions in Action: Implementation of probabilistic fingerprinting models, ensuring definitive customer identification and cross-device transaction mapping. This led to reliable customer segment mapping, enhancing targeting strategies.
AI-Powered Evolution: The dynamic integration of AWS SageMaker and Python elevated data precision, enabling the creation of personalized experiences. Deep insights into customer preferences empowered tailored offerings, promotions, and recommendations, marking a transformative journey in the retail and apparel industry.
Retail Intelligence Revolution Unleashed: The synergistic prowess of AWS SageMaker and Python propelled customer engagement, loyalty, and sales, heralding a Contact us.
