Originally Published on: QuantzigHow we Helped Leading Telecom Company with Potential Churn Prediction
Success Unveiled: In a recent strategic collaboration, we aligned forces with a leading telecom giant, dedicated to unraveling and combating customer churn in the fiercely competitive telecommunications arena.
Navigating Challenges: The client confronted the complex task of deciphering customer behavior, a pivotal step in crafting effective churn prediction and retention strategies. Existing models fell short in accuracy, impeding proactive retention initiatives.
Innovative Solutions Deployed: Our end-to-end solution revolutionized telecom strategies, introducing advanced churn probability prediction across diverse service portfolios. Harnessing the power of SageMaker and Python, we empowered the client to discern high-risk customers and implement precision-targeted retention strategies, culminating in an impressive 30% reduction in churn.
Impact Realized:
- Anticipated potential churn 8 weeks in advance
- Realized an exceptional 80% improvement in reactivating potential churn customers
Client Spotlight: A telecom industry stalwart, operating across 7 countries, fortified by a dedicated workforce of 40,000 professionals.
Conquering Challenges: Overcoming hurdles encompassing service diversity, exorbitant customer acquisition costs, intricate data integration, and understanding nuanced customer behaviors were integral to our success.
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