People are increasingly finding new and innovative ways to entertain themselves and find peace in their lives, as well as new and different ways to travel to and stay in village areas. Agritourism is one of these new tourism avenues that allows people to experience farm activities, rural lifestyles, and green peace ambiances that are difficult to find in urban areas. Agritourism is gaining popularity among farmers because it not only provides additional income to farmers in addition to farm production activities, but it also improves sustainability. It has enormous potential to provide good business to farmers because it is cost-effective, there is a demand for family-oriented recreation environments, and young minds are becoming more interested in farm activities.
Key Growth Drivers:
- Increased online bookings and rise of social media
Tourists all over the world regard online booking as a convenient option. Furthermore, the use of social media and the efficient distribution of customer surveys have resulted in an increase in online reservations in the exchange.
Rapid growth in social media tools
Social media tools help to improve client engagement and information. As a result, the increasing popularity of online bookings will fuel the growth of the agritourism market during the forecast period.
- Regulatory Compliance
Maintaining compliance with medical reforms and regulations raises the demand for these solutions. The increase in the funding by the federal government to drive the adoption of these solutions further influence the market. Additionally, the surge in healthcare expenditure, advancements in healthcare infrastructure, and high demand for expanded care delivery positively affect the agritourism market.
The report outlines the involvement of key players, including:
Liberty Hill Farm (U.S), Blackberry Farm LLC. (U.S), Willow-Witt Ranch (U.S), Monteillet Fromagerie (U.S), The Inn at Valley Farms (U.S), Harvest Fresh Farms (U.S), Wheatacre Hall Barns (U.K), Orange Grove by Totalstay (South Africa), Quadrant Australia (Australia), Select Holidays (Canada), Expedia Inc. (U.S), Booking Holdings Inc. (U.S), China Travel (Beijing), BCD Group (Netherlands), Travel Leaders Group (U.S), Butterfield and Robinson (Canada)
Key Market Segmentation
By Activity (On-Farm Sales, Outdoor Recreation, Agritainment, Educational Tourism, Accommodation, Others), Sales Channel (Travel Agents, Direct)
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