Embark on a journey of a lifetime in South America Destination Tourism Market unveils the continent's hidden treasures, from ancient wonders to vibrant landscapes. Immerse yourself in rich cultures, savor exotic cuisines, and create memories that last a lifetime. Explore the diverse offerings of South America's finest destinations – your passport to unparalleled experiences begins here!

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South America Destination Tourism Market Trends

The key trends influencing the South America destination tourism market are high dependency on regional tourism, and growing air travel, and the impact of COVID-19 pandemic on inbound tourism.

High dependency on regional tourism – Many South American countries are highly dependent on neighbouring regional countries to support their tourism economies. Of the South American source markets, Argentina shows the highest propensity for intraregional travel, with many of the region’s destinations being overly dependent on Argentina as a source market.

Rising growth of air travel – Air travel accounted for the largest segment of international arrivals by mode of transport, more than 50% in 2022 to South America. In recent years, there has been an increase in the number of low-cost carriers operating in the region, which has made air travel more affordable and accessible to a wider range of travelers. The rise of low-cost carriers has been driven in part by the growing demand for air travel in the region, particularly among young people and middle-class travelers. Many of these travelers are looking for affordable and convenient ways to explore the region, and low-cost carriers have been able to meet this demand by offering lower fares and more flexible travel options. In addition to the growth of low-cost carriers, there has also been an increase in the number of budget-friendly accommodations, tours, and activities in the region. Governments are also supporting air travel through the expansion and construction of airports. The government of Colombia is planning to invest in five airports.