Bliss Up is a “Tasty & Guilt-free” flavored carbonated beverage brand containing “No Added Sugar”, “No Calorie”, and “No Caffeine” with the satisfaction of Great Taste. Post covid, people are looking for a healthy alternative in the food & beverage category. But if we look through a broader lens, the buying behavior of the Indian customer is still based on the taste of the product. So, to consider both parameters: The health of our customers and the taste they love, we introduce Bliss Up. Bliss Up is a brand that totally resonates with the demand of the customers in current times.