This program will ensure universal menstrual hygiene through indigenous strategies based on three principles: Access, Awareness, and Acceptance to bring a turnaround in behavior and usage patterns. According to the study conducted by the Women and Child Development department of the district, before the launch of the program 40% of women in the district used sanitary pads, which after implementation of Pavna increased to 75% by March 2022. Additionally, on May 28, 2014, many people celebrated Menstrual Hygiene Day for the first time with exhibitions, rallies, movie screenings, speeches, and workshops. This day is celebrated annually across the globe to create awareness about menstrual hygiene.

Social media has become a forum to discuss menstrual issues and educate females from all walks of life about the importance of menstrual hygiene. The UK campaign against the tampon tax started on social media through 'The Pink Protest' via the weekly Instagram series. Social media plays a vital role in creating awareness about menstrual hygiene and reducing the stigma associated with menstrual issues. Thus, the growing awareness about menstrual hygiene creates a considerable demand for feminine hygiene products, propelling the market growth.

A few players operating in the global feminine hygiene products market areEdgewell Personal Care Co, Kimberly-Clark Corp, Lune Group Oy Ltd, Me Luna GmbH, Mooncup Ltd, Ontex BV, Essity AB, Wuka Ltd, Cotton High Tech SL, The Procter Gamble Co. among few others.

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