Market Research

In 2023, 35% of organisations have an integrated digital marketing strategy in place.
72% of business executives think digital marketing will boost their company's income by 30% by the end of 2024 and that traditional marketing is no longer effective.Over 80% of companies aim to boost their digital marketing investment, which may exceed their IT budget.

Advantages over conventional marketing

puts the customer in charge, offers convenience, boosts satisfaction, and fosters brand loyalty.
shortens the sales cycle
lowers the price of sales
increases your brands
delivers measurable results with a focus
Cost-effective

The rate of conversion is higher.

The ability to quickly and effectively establish a communication connection with the customer allows SEO, social media marketing, and email marketing to have high conversion rates.

Customer service is now given top importance.

The quickest approach to turn viewers or visitors into customers is through online chat, online customer assistance, or a rapid response from a social media platform.

Link up with the mobile customers

Four billion of the 6.8 billion people use mobile phones. Digital screen advertising will make up 32% of the spending for enhanced mobile marketing. Consequently, we can communicate with mobile customers thanks to digital marketing.

Boost consumer confidence in your brand

Positive reviews and online popularity can help you succeed and boost brand trust. It becomes an efficient technique to boost your brand's online reputation with appropriate online reputation management.

Cost-effectiveness of digital marketing

The most economical way to reach potential clients has been shown to be through the use of digital marketing strategies. Digital marketing strategies are being used by more and more small businesses to engage and reach their target customers online.

Possibility of generating more money

According to Google, digital marketing is known to produce 2.8 times more money than traditional approaches.

Important Elements of Digital Marketing

Development of a website (user experience)
Design of Websites
Search engine optimisation (SEO)
Social media optimisation, or SMO
Pay-per-Click advertising and Google Adwords
Social media marketing, or SMM
Banner ads are display ads.
Affiliate Promotion
Content Promotion
Mobile Application
Email Promotion
Marketing for WhatsApp
YouTube Marketing
Facebook marketing
Promotions on LinkedIn
Writing for the Web
Managing your online reputation
Amazon, Flipkart, and other e-commerce platforms promotion
Marketing for mobile apps

Development of websites (User Experience)

Your website serves as your entry point to the outside world; as such, it is crucial that you create a user-friendly and functional website.

Design of Websites

Good and appealing web design is the foundation of any digital marketing. The majority of your digital marketing plan can be significantly impacted by a well-designed website, thus it is crucial to take all of the components into account in tandem.

Search engine optimisation (SEO)

On every search engine, the top 5 results receive 75% of the clicks. That is why SEO has grown to be so crucial in modern times.
The main source of website traffic is typically organic search.

Increased engagement, traffic, and conversions are results of local SEO.

You won't get the click if your listing isn't on page one.
Higher-ranking websites in the search results are perceived as being more reliable and credible. In actuality, 98% of searches select a company that appears on Page 1 of the results.

HOW COME DIGITAL MARKETING?

Leading brands are aware that building a successful company requires more than just selling products and turning a profit; long-term success is determined by a brand's capacity to forge enduring relationships with its target audience.

Global reach:

For merely a minimal investment, a website enables you to discover new markets and conduct business internationally.

Less expensive —

Compared to traditional marketing strategies, a digital marketing campaign that is well-planned and well targeted can reach the relevant clients for significantly less money.

Results that can be tracked and measured -

determining the success of your internet marketing campaign is made simpler by using web analytics and other online metrics tools.

You can learn in-depth details about how visitors interact with your website or react to your advertising. You can configure web analytics to display the precise amount of revenue generated by each digital strategy.

Personalization:

If your client database is connected to your website, you can welcome each visitor with offers that are relevant to them. You can better define your consumer profile and market to them as they make more purchases from you.