Overview:
Generative AI, one subfield of artificial intelligence, involves creating content autonomously through algorithms and machine learning models. Within the Media and Entertainment sectors it involves producing images, videos, music, text as well as personalized recommendations. Applications range from improving movie visual effects to personalizing entertainment recommendations.
Generative AI in Media and Entertainment Industry size is expected to be worth around USD 12,077 Mn by 2032 from USD 1,202 Mn in 2022, growing at a CAGR of 26.7% during the forecast period from 2023 to 2032.
Key Market Segments
Based on Type
- Text-to-Image Generation
- Image-to-Image Generation
- Music Generation
- Video Generation
- 3D Modeling and Animation
Based on Application
- Gaming
- Film and Television
- Advertising and Marketing
- Virtual Reality (VR) and Augmented Reality (AR)
- Music and Sound Production
- Other Applications
Based on Deployment
- Cloud-Based
- On-Premises
- Hybrid
Region Analysis:
Generative AI's proliferation into Media and Entertainment is a global trend. North America, home to tech hubs and an entertainment industry, has been at the forefront of developing and implementing Generative AI technologies for creative industries; Asia-Pacific nations including China and South Korea have invested significantly in AI technologies for creative industries; while in Europe with its focus on data privacy and ethical AI adoption is driving responsible AI adoption across sectors. Each region brings their own perspective when it comes to harnessing Generative AI's potential within Media and Entertainment industries - each brings their own perspective in harnessing its full potential!
Market Key Players
- OpenAI, Inc.
- NVIDIA Corporation
- Adobe Inc.
- IBM Corporation
- Microsoft Corporation
- Google LLC
- Autodesk, Inc.
- Unity Technologies
- Epic Games, Inc.
- Other Key Players
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