Showcasing work on your construction website is a surefire way to get new leads. Whether it's a video of your equipment operator carefully sanding wood or a photo gallery of past projects, showcase your work to make a great impression on visitors.

Adding customer testimonials to your site is a great way to show potential clients that you're an established company they can trust. This can be done with a carousel or any of the other review widgets that Elementor offers.

User-Friendly Design

With the pandemic driving homebuyers to move up their timelines for construction projects and renovations, it’s crucial that contractors invest in professional website design. A well-designed site not only gives potential customers confidence in the business, but also helps them easily find what they’re looking for and allows them to reach out to the company for more information.

User-friendly design involves a few key principles: simplicity, consistency, and clarity. A website should be designed to be easy for users to understand, and it should be consistent throughout the user experience (UX). Additionally, it should provide clear instructions and feedback on the status of a user’s actions.

A construction website should be clearly labeled and easy to navigate, with a navigation menu that’s always accessible. Additionally, it should include client testimonials from satisfied clients to help build trust with potential clients.

It may seem like a no-brainer that every construction business should have a website, but more than two thirds of small businesses don’t have one (Clutch). That lack of investment in a website may save money in the short term, but it could cost contractors more in lost leads and sales down the road. By hiring a digital marketing agency, builders can ensure their websites are search engine optimized to get them found by online audiences. This helps their businesses grow with a steady stream of new customers.

Responsive Design

Modern users bounce between devices, accessing websites on smartphones, tablets, laptops and desktop computers. Providing a consistent experience across these different platforms is essential for business growth and creating customer loyalty. The best way to do this is through responsive design, which ensures that your website looks good on any device and is easy to navigate regardless of the screen size.

Responsive web designs use the CSS media queries to detect the browser's screen resolution and device type and then adjust the layout, images and text accordingly. This is achieved using the same HTML code that makes up your site and reorganizing it with cascading style sheets, JavaScript and a bit of other advanced technology. The end result is a site that appears to be designed specifically for your users' screen sizes, and as such, they feel compelled to interact with it.

Having a responsive design is cost-effective for businesses, as it allows you to have one website that is optimised for both smaller and larger screens. This saves on costs of maintenance, development and special configurations that are involved in having two separate sites for the same purpose.

A responsive website is also easier to manage, as you can easily make changes without having to go back to the designer every time you want to update something. This can be especially beneficial for newer businesses that are still learning how to manage their own websites.

Another benefit of having a responsive design is that it can improve your search engine rankings. Google gives higher priority to responsive websites, which means that potential customers will be able to find your business easily and quickly.

Easy Navigation

The best construction website design features clear and simple navigation. This helps potential customers understand what services you offer, and it also allows them to easily find other important information about your business. A good example is the McCarthy Construction website. It gets a bit granular with its navigation, including pages for analysis consulting, financing procurement, setup training, and support service. However, each page is easy to understand and well organized.

It's also helpful to have a contact page on your website, so visitors and leads can reach out to your construction company. The page should be well-organized and feature a clear call to action that gives users the option to contact you by phone or email. Adding a form to your website is another great way to improve user experience and boost conversions.

Many construction companies use their websites to showcase their past projects and experiences. This can help attract new customers and impress existing ones. Construction Logistics takes this to the next level by showcasing social media posts on their homepage, allowing consumers to see their latest work before reaching out for a quote.

A good construction website will feature lots of white space and fonts that promote readability. This makes it easy for potential customers to find the information they need in a short amount of time. The ADCO website does this perfectly with its clean and organized layout.

While the pandemic has made some homeowners hesitant to take on big renovations, home equity is up and that means people are ready to start investing in their properties again. Now is the perfect time to get your construction business online and in front of potential customers.

SEO-Optimized Design

When customers are looking to build a new home, renovate an investment property or start a commercial construction project, they turn to Google. And when they search for “construction companies,” a well-designed website that is optimized for SEO will rank higher in search results, driving more traffic and potential customers to your site.

Unfortunately, many contractors and construction businesses fail to optimize their sites for SEO and instead opt to use one of the various free website tools like Wordpress or Squarespace to create a basic site that looks fine but has no business impact. It’s not about the tool you use to build your site — it’s about the design and content.

To maximize your site’s SEO, you need to include keywords in your site’s header and body, have a clear and concise message that is consistent across pages, and utilize a mobile-friendly layout. You should also ensure your site loads quickly. Studies show that users abandon websites if they take more than five seconds to load, so having a fast-loading site will help boost your search engine rankings and keep your visitors happy.

A key component of an effective contractor website is providing potential clients with ways to contact you, including a phone number and email address. Having these forms on your website will allow you to generate leads when you need them and ensure that you are capturing all potential customers.

Client Testimonials

Having client testimonials prominently displayed on your construction website is one of the most effective trust badges that you can use to attract new clients. This is because potential customers can see that other satisfied clients have chosen your services, which gives them confidence in your expertise and experience.

When a client visits your website, they want to quickly and easily find the information that they’re looking for. This includes your services, contact information, and a portfolio of past projects that you’ve completed. A clean, user-friendly design will make this information easy to find and will help to guide visitors towards making an enquiry or requesting a quote.

Aside from being user-friendly, your construction website should also be search engine optimized. This will help to improve your site’s rankings in search results and will increase your visibility amongst your competitors. A well-optimized construction website will include relevant keywords in its content, meta tags, and image alt text.

The construction industry is highly competitive, and if your website doesn’t meet its basic needs, potential customers will simply move on to another company. A well-optimized website will feature fast load times, a visually appealing layout with ample white space and proper color contrast, logical linking structures, simple navigation, and clear calls-to-action that lead to a contact form or phone number.