Originally Published on: SpendEdge |A leading CPG company zeroes-in on best-fit contract manufacturers with SpendEdge
Addressing Market Dynamics: In the face of shifting consumer preferences in the US and Canadian markets, our distinguished client, a leading contract manufacturer specializing in jams, jellies, and spreads, encountered a decline in market shares. The catalysts were concerns over elevated sugar content, artificial preservatives, and fat, necessitating a strategic overhaul.
Strategic Procurement Resurgence: To tackle market challenges and enhance profit margins, our client turned to SpendEdge's procurement specialists for strategic guidance. The primary focus was on executing a transformative strategy, including the relocation of cost-intensive operations to low-cost destinations, opening up a market potential exceeding USD 930 million in the US and USD 146 million in Canada.
Precision in Identifying Contract Manufacturers: Harnessing 18 years of refined market research methodology, our procurement experts meticulously evaluated factors such as plant locations, equipment specifications, and quality certifications. The objective was to pinpoint contract manufacturers possessing the operational and functional prowess required for the client's ready-to-eat product line.
Effortless Collaboration and Initial Triumphs: Executing a rapid and effective process, our team curated a shortlist of five contract manufacturers perfectly aligned with the client's business needs. The client swiftly initiated collaboration with one of the chosen manufacturers, and the preliminary outcomes showcase significant promise.
