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MediaMetamorphosis: Charting the Analytics Journey in Creative Evolution | ##creativeanalyticsrevolution

MediaMetamorphosis: Charting the Analytics Journey in Creative Evolution

MediaMetamorphosis: Charting the Analytics Journey in Creative Evolution

The creative media industry has historically been regarded as a hit-driven one owing to the dynamism in the market and the unpredictable nature of demand. However, the end-users today are increasingly interweaving the physical world and virtual lives and vice-versa, leaving behind a trail